SUMMARY

Accomplished business manager with 9+ years of experience across consumer marketing, product management, strategic planning & brand development. Go-to-market guru. Content and partner relationship manager. Analytical, data-driven decision maker and articulate communication expert. Digital and traditional media strategist. Agile, collaborative teammate dedicated to optimizing team impact and outcomes. Last mile product marketer. Creative problem solver with a keen eye for detail. Emotionally intelligent active listener. Leader. Optimist. Visionary.

EXPERIENCE

MICROSOFT (CADENCE PREFERRED) - REDMOND, WA                                                        

XBOX GAME PASS SENIOR PRODUCT MARKETING MANAGER
04.2018 - PRESENT

  • Scale new console & PC XGP programs developing a subscription model to increase UUs and PSM

  • Nurture key partnerships with 1P, 3P, ID partners including co-marketing launch of Gears, Halo, Sea of Thieves

  • Help launch and in-product editorial merchandizing; assist managing social, digital, and email marketing, CRM

  • Create 400+ global content GTM campaigns, managing across 15 internal teams, 50+ publishers, 2 agencies

  • Analyze market trends/opportunities to optimize campaigns for awareness, acquisition, engagement, retention

  • Drive clarity and communication best practices across inbound/outbound strategies across 10+ teams

XBOX LIVE PRODUCT MARKETING MANAGER
04.2016 - 03.2018

  • Developed & launched Community Calendar application on X1 as a mechanism to nurture comm. engagement

  • Produced comprehensive GTM plans yielding 24M incremental revenue & 72% MAU lift from Q4 ‘16 to Q2 ‘17

  • Led engineering, PR, programming, marketing, social stakeholders to drive GTM alignment and reduce churn

  • Directed/produced >300 globally broadcasted livestreaming events totaling 1M+ views across Mixer & Twitch

  • Executed global go-to-market strategies for engineering and inbound marketing incl. new UX design & features

SEATTLE FASHION WEEK. - Seattle, WA

CO-FOUNDER & CREATIVE DIRECTOR
01.2015 – 08.2016

  • Developed 3-year business plan and acquired organization’s nonprofit 501(c)(3) certification

  • Collaborated with Seahawks marketing & PR to introduce Richard Sherman’s brand to the community for resale

  • Owned overall marketing strategy, created various brand/designer/networking workshops, and managed inter-team marketing workstreams across social media, marketing, media, and production silos

NORDSTROM, INC. - Seattle, WA

BUSINESS MANAGER, TRISH MCEVOY
08.2014 - 3.2016

  • Awarded for highest buyer sales within the region, totaling $700K for the fiscal year at 300% volume to forecast

  • Doubled event goals through managing 3 salespeople and 4 vendor coordinators

  • Managed supplier relations and revenue goals through execution of events across all stores in Greater Seattle

  • Forecasted supply/demand for fiscal YoY revenue growth yielding 2x sales for Greater Seattle  

KOMPLIQUÈ – GRAND RAPIDS, MI

BRAND DEVELOPMENT DIRECTOR
01.2012- 08.2015

  • Owned marketing positioning, brand strategy, social media campaigns, staff, and product inventory

  • Directed events, castings, and fashion shows; developed PR strategy for reveal of assets

  • Produced 12,000+ hours of footage across 10 countries with local agencies; utilized in marketing collateral

BRAND MANAGER
10.2010 - 12.2011

  • Cultivated a community through sponsorship and production of Miss America & Miss Michigan Organizations

  • Managed and organized castings of 2,000 contestants in 8 WW cities

EDUCATION

Central Michigan University        Mount Pleasant, MI

Bachelor of Science, Healthcare & Business    

Dean’s List: 2010, 2011, 2012, 2013

SKILLS

  • Content, mobile, CRM, product marketing

  • Project lifecycle management, performance tracking

  • Social media marketing, paid social advertising

  • Photography/videography branding + asset creation

  • Problem solving, critical/creative thinking, empathy

  • Microsoft Office Suite, Adobe Creative Suite

  • Public speaking, inter/intrapersonal communication

  • Consumer behavior and data visualization

  • Teamwork, emotional intelligence, collaboration

  • Contract negotiation, decision making, persuasion

  • Campaign strategy, execution, and management

  • Event management incl. direction and production

  • Executive writing and speaking, leadership

  • Storytelling, brand positioning, segmentation

HONORS, ACTIVITIES, & ORGANIZATIONS

  • Scrum Master

  • First place - Microsoft Hackathon 2016

  • Registered Yoga Alliance Teacher

  • Lean Six Sigma White Belt Certification

  • Social and Behavioral Research Certification

  • National Semi Finalist – Pi Kappa Delta Forensics Speech and Debate

  • Emergency Medical Technician

  • First Speaker Award – National Forensic Debate Assoc.

PERSONAL PASSIONS

  • Yoga

  • Hiking

  • Biking

  • Golf

  • Weightlifting

  • Entrepreneurship

  • Public Speaking

  • Gaming

  • Photography

  • Traveling

  • Book Club

  • Debate